How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development PlansThe pandemic has given B2B marketers an opportunity to become better marketers–and build stronger marketing teams–by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams. Read the full article at MarketingProfsPublished on December 10th, 2020
21 Tips to Improve Your Email Marketing [Infographic]How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each. Read the full article at MarketingProfsPublished on December 10th, 2020
What’s Next for Remote Work?Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company. Read the full article at MarketingProfsPublished on December 9th, 2020
Five Ways to Win a Faithful Audience With Your B2B BlogRunning a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers’ trust, follow these five tips. Read the full article at MarketingProfsPublished on December 9th, 2020
How to Get the Most From Your Peer Review Site SubscriptionPotential buyers tend to consider peer review sites as more objective and more helpful than vendor sites. A paid subscription to the right peer review site can provide insights into your buyers’ preferences and intent, as well as generate new business. Learn more. Read the full article at MarketingProfsPublished on December 9th, 2020